This is the first in a “series” of four inter-related essays that I have written on the following topics: Luxury, Choices, Cleaning and Capitalism. These four essays express much of what I hate about “modern life”… To balance things out, after I post these four I will endeavour to write four essays on things that I am excited or inspired by in modern life. (But maybe that will be in the break after my first semester of uni.)
Luxury
The notion of “luxury” is one that is often used in marketing campaigns. We are sold the idea of luxury: here is a luxury item or a luxurious experience – it is presumed that we want it. It is the quality of a thing or experience that is desirable and connotes status. It is “superior”, it makes us superior. Because we have more than others we are better than others. Upper class.
Luxury equals excess. We do not need it.
Luxury goods are invariably produced by people who cannot afford them. Many luxury items are manufactured by people living in poverty. The people who work in places that offer a luxurious experience, such as resorts, could never afford to stay there. The idea of some of us pursuing luxury, letting others squander while producing this luxury is questionable at best.
Not only are luxury items not necessary, but often their existence entails excessive consumption. Think of the waste and pollution produced on a luxury cruise, for example. Or travelling in a private jet. Or just always getting new shit and throwing out shit that is still good because you need to have the newest model, the most luxury model.
Advertising executives would have us believe that we are to salivate over billboard depictions of rich assholes dressed in designer clothing, wearing ill-gotten diamonds, drinking the most expensive champagne, while flirting with each other on their million dollar yacht. Such images of supposedly desired luxury make me want to puke.
Of course there are many standards of luxury. The middle class standard of living that we enjoy in the west is luxury compared with that in poor countries: this reality cannot be overlooked. But the idea that, already living in such comfort, we would seek further, excessive luxury… it is pure greed.
There are, out there in the world of self-help literature, many books written instructing us on how to get rich, so that we too can be among those who live in mansions and spend our time on the golf course or “shopping”. I find these books disturbing in their unquestioning promotion of the much celebrated individualistic pursuit of wealth and luxury that is expected in western society. Firstly, excessive wealth does not equate to happiness, secondly, even if it did, it is a short-sighted, egotistical exercise that does not consider the consequences of this type of consumption.
Some things that are associated with luxury:
Mansions / Yachts/ Owning a wardrobe bursting with expensive footwear/ Resort holidays/ Having other poorer people do your housework for you/ Owning the latest digital Apple products the very instant they are released even though your old ones still work/ “Fine dining”/ Being so rich that you don’t have to work/ Living a life of limitless leisure/ Endless “shopping”/ Having a super-expensive pure bred dog/ Going to other countries to play golf/ Diamonds and other dumb jewels that say “i love you”
Ultimately I think that to acquire wealth for yourself beyond a certain level is grotesque. It is greedy and unnecessary, nobody needs to be a millionaire. After a certain point, wealth just gets hoarded – for what? It is more than you need, more than your children could ever need. Or it is used to buy stupid luxury items.
In my utopia nobody would be able to get so stupidly rich and wealth would be more evenly distributed, and poor people wouldn’t have to rely on the “generosity” of rich people in order to live. But in the current imperfect world, it is my extreme opinion, that when people acquire beyond a certain amount of dollars they should just fucking give it away. I’m not talking about some bullshit percentage of your income that you give to a seemly Christian charity that makes you feel good and kind. I’m talking about all the money you have past a certain point, you give it away. Keep enough savings for a buffer in case you lose your job and give the rest away.
Plenty of rich people love to make a big song and dance about their philanthropic activities, their bullshit charity galas and whatnot. But they only give away so much so that they are still multi millionaires or billionaires or whatever the fuck. They are still “society’s elite”, and they wouldn’t have it any other way. Giving money away merely affirms their status. They still live excessive, luxury lifestyles. They’re not really sacrificing anything. If they gave so much of their money away that they actually lived a modest lifestyle, if they actually made some personal sacrifices and forewent some of their luxuries, then they might have some genuine integrity.
Bill Gates, for example, has donated $28 billion. His net worth is estimated to be $56 billion. His “generous” donations don’t make even a tiny scar on his lifestyle. He still has roughly $27.9 billion more than he needs. Also, how did he get so rich? By exploiting vulnerable factory workers in asia, perhaps. By hindering the development of open source software that proved competition to his empire. Bill Gates: you big, kind-hearted hero. You must feel great about yourself giving so much money to the destitute. God forbid you’d ever campaign for labour rights in the factories that made you so rich, god forbid you’d use any of your wealth to actually change the status quo. God forbid you’d let people have “Windows” for free. God forbid you’d ever give away so much that you wouldn’t be still living in obscene luxury and king of your empire.
I don’t know what number it should be, the cutoff amount of money people could acquire. But if everyone just stopped and asked themselves how much they really needed to live, what luxury items they could do without, and only used what they needed and gave the rest away, that would be a reasonable start.
And the thing is, that once you start asking yourself this question and looking at the shit you buy, you begin to realise that a really large percentage of what you buy is not necessary. All the shit we buy, using so much energy and resources and undervalued human labour to produce, and then most of it ends up in landfill. It’s maddening.
“It is nothing new to live well. It is simply a matter of recovering the life ways of our forebears and putting an end to the kind of thinking that encourages individualistic egoism and the thirst for luxury. Living well is not living better at the expense of others. We need to build a communitarian socialism in harmony with the mother earth.”
So said Evo Morales





